'Made To Be Remade'

adidas introduces Made to be Remade — a revolutionary approach to sportswear designed not to be discarded, but to be recycled. Consumers wear their products, then return them to adidas to be remade into parts for new products. This circular production model transforms waste into new life.

Our goal was to educate Gen-Z consumers worldwide on how the Made to be Remade process works, while embedding the concept of circularity into the very fabric of our film.

We created a short-form film designed to loop, illustrating how each product can be reborn into something new at the end of its life. This seamless, informative content was tailored for social media, ensuring the journey never truly ends.

Product waste doesn’t have to be the final chapter. Because while all good things come to an end, what if the end is just the beginning?

Producer: Kate Pirouet.