'A Taste Of The Unexpected'

Butlers, a traditional Lancashire cheese maker, has a product that's anything but conventional: Blacksticks Blue, a creamy stilton that's unexpectedly orange. So how do you capture the essence of this bold, quirky cheese that defies tradition? Simple. Create a mystical world around Blacksticks Lane, the place it was named after, and fill it with a modern, whimsical mythology where eccentric, contemporary country folk live as uniquely as the cheese they craft and adore.

The result was a standout ad that captured attention with its originality and charm. The response was overwhelming. With a distinctive style, memorable soundtrack, and captivating story, the campaign set Butlers apart from other cheeses in the market. Written and art directed by Neal S. Colyer, it’s a celebration of what makes Blacksticks Blue truly special.

Producer: Kate Pirouet.