'Don’t Let Go Of My Hand'

The ad is centered around a heartfelt poem, recited by actor T’Nia Miller, that traces the emotional journey of parenting — from the moment of birth to the bittersweet moment when children leave home to start their independent adult lives. It acknowledges the full spectrum of experiences, from the joy and pride to the challenges and worries that come with raising a child.

The aim is to spotlight the invaluable work of the NSPCC in supporting parents, while also reflecting key insights from a recent survey conducted by the charity. The survey reveals that 75% of UK parents with children under five are anxious about their child's emotional and mental wellbeing, and 57% believe that parenting is more challenging today than it was when they were growing up.

Executive Producer: Kate Pirouet

Production Manager: Kristina Vladova