'No Nonsense'

Stuck in a contract even Houdini couldn’t get out of?

Smarty’s latest campaign, created and directed by Pencil Bandit, takes a playful jab at the complexity and confusion of modern mobile contracts. The films feature quirky, memorable characters — all designed by Pencil Bandit — to highlight the stark contrast between SMARTY’s straightforward, no-nonsense approach and the convoluted, jargon-filled contracts of other mobile providers.

Producer: Kate Pirouet.