'The Switch'

In response to new Ofcom regulations that make switching mobile providers quicker and easier, Three launched a bold and playful advert featuring the one and only Dame Joan Collins. To encourage viewers to make the switch, Dame Joan — with her signature glamour and wit — advises consumers not to settle for less than they deserve when it comes to mobile service.

With her trademark sass, Dame Joan delivers the memorable line: "If they’re not satisfying you, then you can just… ghost them. It’s easy." The ad blends humor and authority, leveraging Dame Joan's iconic status to drive home the message that making the switch to Three is as simple as saying goodbye to a relationship that’s no longer working.

Producer: Kate Pirouet